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Definitions
Collapse Shopper MissionsShopper Missions
Generic Category
Collapse Category SpecificCategory Specific
Collapse MagazinesMagazines
Commuter Impulse
Pick up my regulars
Personal treat
Shopping with child
Pre-holiday
Research
Collapse ChocolatesChocolates
For a planned outdoor activity
Between meals energy boost
I'm feeling bored or down
Family treat
Treat for me
Family Planned
Gift for someone
Collapse Consumer ElectronicsConsumer Electronics
Commodity Purchase
Replace broken essential
Purchase a gift
Indulgent gear
Something for work
Expert highly considered
Collapse Female Face-CareFemale Face-Care
Replacing key staples
Gifting
Specific problem-related need
Planned treat for self
Replacing staples and browsing
Trying new stuff with Girlfriends
Collapse ClothingClothing
Trusted basics
For husband
Specific need
Bargain hunting
Browsing: Pick me up
Browsing: Girlfriends
Expert fashion
Collapse Ready-made MealsReady-made Meals
Habitual (lunch)
Day Is In Flux
Pre-planned Ready Meal
Something Nice For Tonight
Treat For Kids
Collapse Family HealthFamily Health
Basics - part of a regular stock-up
Basics - special trip to buy
Emergency!
More involved product choice
Collapse Beer (off-premise)Beer (off-premise)
Daily, After Work
Beer with mates
Weekly Shop
Treat
Occasion or party
Collapse LaundryLaundry
Last Minute Trip (Run Out)
For A Specialised Product
Part of the h/hold stocking up trip
For a new product
Collapse Chewing GumChewing Gum
Impulse whilst queueing at till
More habitual - to and from work
Less habitual - needs based
Planning ahead
Collapse In Store Deployment StrategiesIn Store Deployment Strategies
Collapse InvolvingInvolving
Online In-store
Off-shelf Educator
Digital Demo
Associative OOS Cross-Promotion
Episodic Content
Failsafe
Countdown
Sampling In-Category
Self Service
In-store Auction
Fly-Trap
Soliciting Their Opinion
Rich & Sticky
Collapse PromptingPrompting
Impulse Placement
Impulse Mini Trial
Shelf Tipping - Promotional
Shelf Tipping - Non-promotional
Spotlight
Retailer / Distributor Spotlight
In-store Instant Reward
Why Not?
Category Blitz
Store Blitz
Collapse StretchingStretching
Pick n Mix
Move In With The Neighbours
Master-class in Category
Ret / Dist / Brand Repertoire Stretcher
Collapse Build SolutionsBuild Solutions
Personalised Attention
Season / Occasion IC Solution
Shopper Mission IC Solution
Season / Occasion OOC Solution
Shopper Mission OOC Solution
Associative OOC Solution
Target Segment IC Solution
Needs Driven IC Solution
Create Gift Area
Brand Portfolio System
Distributor Portfolio System
Store In Store
Store Personnel
Mood-based Retailer IC zone
Collapse AssociatingAssociating
Associative Parasite or FSD OOC
Associative IC Messaging
Associative OOC Messaging / Couponing
Category Ownership
Collapse TargetingTargeting
Follow The Guy
Knee High
Collapse MovingMoving
Gondola End Enhancer
Retailer Suck You In
Next-to-category Aisle Grabber
Retailer Top 10 Destination (IC or OOC)
Satellite Selling Out-of-store
Funnelling
Collapse InterruptingInterrupting
Retailer Category Killer
On My Own
Pre-emptive Interrupter
Post-Category Interrupter
Demo
Start A Dialogue
Sampling OOC
Play Area OOC
OOC Immersive Retail
Wow
Category Buster
Collapse Deployment CharacteristicsDeployment Characteristics
Impact
Longevity
Frequency
Coverage
Burst
Interaction
Targeted
Define
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